Hypnotic IPA Beer
Art Direction, Package Design, Print Design
Hypnotic IPA: A Visual Vortex of Flavor
Packaging and Label Design for Hypnotic IPA Beer – YT Brewing Company.
Curiosity sparked by an optical illusion transforms into an unforgettable experience. Designed for YT Brewing Co. in 2020, Hypnotic IPA lives up to its name, offering a bold visual identity that captivates the viewer at first glance.
Pushing the boundaries of conventional beer labeling, we infused the packaging with the depth of Op-Art and the vibrancy of psychedelic aesthetics. Graphic patterns creating a sense of motion and a striking color palette symbolize the IPA’s characteristically intense and surprising aroma.
Crafted under the creative direction of Halil Gokdal, this project is not merely a beverage package; it is a visual gravitational field that moves even while standing still on the shelf.
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