The Primitive Power of Logos

Logo, Video

The Primitive Power of Logos

The Primitive Power of Logos

Michael Bierut: The award-winning graphic designer decodes why the simple shapes of a logo can have such great impact.

“Design can be a lonely thing,” says Michael Bierut in the second part of this exclusive Design Indaba interview. “As you acquire that skill [in design] you are actually making yourself less normal than regular people.”

“What’s fun about logo design, what makes it so interesting, why it holds so much power for all of us is that there is something very primitive about it,” he says.

video form Design Indaba on Vimeo and Youtube

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Halil Gokdal