Vestel Desibel: The Digital Rhythm of Sound

If music is energy, design is its form. The brand identity we created for Vestel’s ‘Desibel’ series captures the dynamism of sound within a static logo.

The design, which I brought to life in 2014 at Güzel Sanatlar Saatchi & Saatchi, the design draws its inspiration from the visual language of audio technology. Drawing upon the sound level indicators found on digital amplifiers and the rhythmic structure of an equalizer, we constructed a typography that symbolizes the ‘sound intensity’ inherent in the brand’s name.

This visual language fuses the crispness of the digital age with the movement of music, creating a strong signature that sets Desibel products apart on the shelves.

Project: Brand Logo Design

Year: 2014

Client: Vestel

Agency:

Guzel Sanatlar Saatchi & Saatchi

About Desibel

Desibel Product is Bluetooth Headphones, Bluetooth Speakers and Bluetooth Soundbar System by Vestel.

About Vestel

Vestel is a multi-industry manufacturer, which operates in electronics, household appliances, mobile technologies and LED lighting. Vestel is not only thriving at home in Turkey with its 12 companies, but also through a further 14 businesses that have been set up in various other parts of the world.