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Ad - Misunderstood

Apple Win The 2014 Emmy for Best Commercial

Apple “Misunderstood” holiday spot win the 2014 Emmy Award for best commercial at the Creative Arts Emmys on Saturday.

The spot, created by TBWA\Media Arts Lab and directed by Lance Acord of Park Pictures, shows a teen at Christmas who seems anti-socially glued to his iPhone, though it turns out it’s for heartwarming reasons.

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